Free planning guide
Plan a briefing center where visits end in decisions.
Your biggest customers fly in to see what you can do. Most centers show them a video wall on loop and a slide deck, and they leave impressed but not convinced. This guide walks you through planning a center that ends each visit with a clear next step, even if you never talk to us.
13 pages, including a one-page planning worksheet. Free PDF.
What’s inside
Everything you need to plan the center, in one sitting.
The finish line for every visit
A one-sentence test for what each visit must end with, so every station you pay for moves a customer toward a decision.
A visitor journey map
Seven moments from arrival to follow-up, each with a job and an owner, so no part of the visit depends on luck or on who is presenting that day.
How to choose experiences
When a touchscreen kiosk, display wall, digital twin, interactive table, or AR fits, so you buy hardware that has something to say.
A 90-second path and a 20-minute path
A story that works for the executive walking past and the evaluator who wants depth, with or without a presenter.
The security, IT, and AV brief
Offline operation, NDAs, export review, facilities, and who owns what with your AV integrator, so approvals and handoffs don’t stall the schedule.
Budget framing and approval
What drives cost, the questions leadership will ask, and a worksheet to fill in with your team and take into any partner conversation.
Who it’s for
Written for the person who owns the center.
Marketing, customer experience, and innovation leaders at defense, medical, technology, and industrial companies who own an executive briefing center or customer experience center, or have been asked to plan one.
If you’re building a new center, refreshing one that no longer keeps up with your products, or replacing slides and video with something guests can explore, this guide was written for you.
Already planning a center or a refresh? Book a project call and leave with a clear budget range.